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client: Adidas Russia
agency: Friends Moscow
photographer: Vladimir Vasilchikov
retouch: Paragon Retouch


Posters with NMD silhouettes and phone numbers of “dealers” were posted all round the city. To make it more difficult to get the footwear , we posted about 200 phone numbers, while only 20 of them were correct. After a short talk with “dealer”, the caller got the instruction about place and time  of the trade.